Shared-ownership two- and three-bedroom flats will help young families become part of a new generation of East Enders.
Once famous for football and little else, Upton Park in deep east London is now the focus of intensive regeneration.
West Ham United FC has quit the Boleyn Ground in favour of the Olympic Stadium at Stratford and the area is now besieged not by football fans, but by builders.
At one of these sites, The Forge, first-time buyers are being offered the chance to get on the ladder for less than £100,000.
A 25 per cent share of a two-bedroom flat starts from £92,500, or you could buy a 25 per cent share of a three bedroom home from £111,250 (lqhomes.com/theforge/).
The Forge has been designed as a series of low-rise blocks clustered around communal gardens and courtyards, and is on the doorstep of Priory Park.
All homes have a private balcony or terrace and it's a four-minute walk to Upton Park Tube, in Zone 3 on the Circle and Hammersmith & City lines.
Commuters can get to Canary Wharf or Liverpool Street in less than 20 minutes and to Stratford in around 10, or get on their bike and take advantage of the Barking to Tower Gateway Cycle Superhighway.
Housing association L&Q believes the larger homes will be popular with families.
The closest primary school, St Edwards Catholic Primary School, is rated "outstanding" by Ofsted.
https://www.homesandproperty.co.uk/property-news/buying/firsttime-buyer-homes-upton-park-sharedownership-east-london-a136251.html